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Research papers

The leading edge

This paper describes the development of a model where, from a sample of the Leading Edge population segment, it can be determined which trends will have commercial value in the near future (maximum one to two years) when the Mainstream segment begins...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Nils Röhme, Niels Erik Folmann
September 1, 1999
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Citation

Röhme and Folmann (1999a, September 01). The leading edge . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-leading-edge-